The magic in the numbers.As someone with a primary focus in social media marketing, using the numbers is key for content and management. Read below to see an example of a case study using analytics to generate revenue, engagement, and a community connection.
Behind the Bakes; a newsletter segment to increase community connection, data-driven insights for sales, and keep the people informed.
When I started working at a local bakery, Stinson Breads, in 2024 I realized that they had lots of information to relay to the public, most of it with a registration or secondary action, and no good cohesive way to disseminate it all to their audience in a timely manner.
The Purpose
From there I took a look into the email marketing addition to the website they were using at the time and realized very quickly that I could focus on increasing the CTOR while also making sure the community was informed about new items, classes, and more.
The Process
Part of what made this special was my idea to include a segment in each newsletter called ‘Behind the Bakes.’ By interviewing a coworker each time and allowing the community a deeper look into what made the business run each day, I was able to form genuine connections and interest into the people working at everyone’s local bakery.
The Idea
The Impact
Through this monthly newsletter, the numbers connecting our audience to our revenue skyrocketed. In just six months, I had an average click-through rate (CTR) of 53% and an average sale generation of $6,000. The subscribers to our emails and newsletter jumped from 2,000 to 4,000.